GoMarket is a new brand of smart stores in Buenos Aires, Argentina. Customers simply enter the store, pick out what they want, and pay with the GoMarket app.

The color palette features a primary green color, reflecting the technological, modern, and impactful aspects of the brand. It also instills confidence. The complementary palette includes neutral colors such as light gray and black, working together to accentuate the main palette and harmonize the system.

The logo is based on simple geometric shapes to convey a sense of elegance and simplicity, with an illustrated gesture that speaks to quality and trust, such as the icon of a hand where the 'Go' also forms an 'OK'. Also is able to work in large formats and is equally effective when applied digitally in apps, including its use as a favicon.

App preview

For the preview app, the client asked to include the branding elements. To do this subtly, it was decided to create the first login/registration screens with the branding stylist and the characteristic green color as predominant, while the rest of the development goes towards a cleaner style and highlights the UI elements, as well as the product images. So that it is easier to use. Since this is a notoriously common form of online/presential purchase and requires extra effort on the part of the user to understand the flow of the purchase.

Go Market

App preview