In this UX/UI design journey, the focus was on creating a seamless and engaging experience for basketball enthusiasts who are passionate about tracking their physical activity and optimizing their training routines.
Color Palette
Vibrant yet soothing colors were chosen to evoke energy and motivation. Based on a main color (orange) and supplemented with basic tones like white, black, and light gray.Primary colors reflect the dynamism of basketball, while secondary colors maintain visual harmony.
Iconography
Custom icons were crafted to intuitively represent various activities and features within the app.Consistency in style enhances recognition and ease of use.
Components
Buttons, cards, and other UI elements were designed for optimal touch interaction.Responsive layouts adapt to different screen sizes, ensuring a consistent experience across devices.
Landing Page
The landing page serves as a gateway to the app, introducing users to its features, benefits, and the reasoning behind its usage. The design system ensures consistency across the app, while the landing page acts as an inviting introduction to a world of personalized basketball training.
Hero Section
A visually striking hero image showcases the app in action, capturing the essence of basketball training. Concise and compelling taglines highlight key benefits, enticing users to explore further.
Feature Highlights
Each app feature is meticulously presented with captivating visuals and concise explanations.Clear calls-to-action prompt users to explore more or download the app.
Check out the full project in Figma
